So Banister blustered in and he unleashed his scroll of changes du jour. I was never quite sure why he printed these things out, they were in my e-mail, and especially why he printed them in scroll fashion. But it did give his entrances a certain flair, like returning from the mountain with the law. Thank goodness the stone printers were prohibitive on cost, otherwise these notes could become a serious weapon when the sessions went south. The first proclamation to come forth from the lips of Bannister Crawler were:
“First, the scene with the girl, white jumpsuit, parachute, and burro has to come right out. That time goes to more product shots.”
Some things never change.
“Who’s idea was that anyway” demanded Bannister.
Well the likely candidate was the original Art Director since she had been fired soon after this project began, though I miss her because I liked the way she thought, and Bannister was all over that suggestion.
“Good thinking” proclaimed Bannister. “let’s get cracking!”
And this is where we went:
Dingy room with a large circular bar that dominated the space leaving only a narrow path behind the patrons seated at the bar. Perched at one corner on top of the bar was a show platform upon which was a slowly undulating forty year old stripper dancing on the mock up stage. Pondering the cesarian scar on the stripper are two young men in their very early twenties with generic bottles of swill with “Beer” printed on the label. This is their first foray into the adult drinking world and it ain’t a pretty sight. The grizzled old men are either half asleep at the bar or arguing about some now meaningless point of political Kabuki theatre. That is except for the few with their tongues lolling out of toothless mouths while leering up at the performer. Our two initiates also seem focused on the tiny dancer but have been drinking all afternoon and are now moving into the heart of the night mostly befuddled while dealing with the conflicting emotions of MILF lust and Oedipus complexes long buried. Through the bar door swims a shimmering, undulating, and technicolour neon tropical fish with an extreme femine form. Bright red quivering lips encircling a seductively round mouth, slender neck leading to soft shoulders and willowy arms tipped with delicate hands gesturing smoothly around an absurdly tiny waist which expands to a superbly shaped behind before resulting in the archetypical mermaid tail. Yet the whole fishy package is topped with two heaving luminescent breasts. As she slides around and between the two young men softly brushing faces with slender fingers, breasts against their arms, and tail lightly flowing up their inner thighs the womafish has certainly drawn their attention away from the aging stripper who just moments ago had their undivided attention. Holding the large containers of caffeinated Pumps Beer in front of the heaving, glistening breasts the fish tart says to the lads, “Grab a hold of these and steer me like a cow.”
The lads are transported by the fish to a Eurotrash nightclub where there are hundreds of women their age, in the prime of their hard bodied youth, dancing with abandon. Huge Bacchanal on the order of the Matrix Reloaded rave. These two lads are happily pounding down the caffeine laced beer, and from the glowing faces of the women surrounding them you can tell it will be their night to remember. Fast montage into a frenzied and blur of images till we come abruptly to the the final scene with lads passed out on top of an aquarium with tropical fish lazily swimming about. One fish has a twinkle in it’s eye and winks at the two young men who look at each other and then at the camera and exclaim “Woof!”
Tag Line:
Pump Beer
Looks like a fish, swims like a fish, steers like a cow
I just looked at Bannister and he looked at me.
“Before you say it, yes we bought the rights to that tag line, and the client likes it.” was all Bannister had to say. We now had to make it happen.
With that Cyrus Plush rolled in with Auroa Mora on his arm followed but the rest of his entourage and announced “Yes ladies and gentlemen. The research shows it is all about the fish.”
My head hurt now.
