Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, May 16, 2013

Life at the Sentient Bean / Suite Fang Fang Wu


Suite Fang Fang Wu


As I arrived all was quiet in the suite. A large room with numerous work stations scattered about. One corner was for the graphic pukes with the 3D, 2D, and Holographic rendering power. We needed all of that now since so much footage was no longer shot live, but we still needed to create many options for the endless game of “what if” that we play while shilling for the advancement of our clients market share.

The Omnibus Suite was often like a three ring circus, or gladiator arena, depending on the mood of the project. Then you had the audio stations where the engineers hunkered down and finely stroked the many layers of audio in their virtual reality helmets that simulated the surround of a perfectly tuned room. Of course final mix was still done in an open air room so all concerned could make snarky comments to each other even though the helmets would give a truer rendering of real world conditions. Then there were the numerous uplink channels and their operators who knew the ins and “pouts” of each distribution channel Even the Chinese couldn’t bring about cohesive standardization. But that was good for all concerned because it kept more people busy trying to figure out how to deliver the message in an optimal stream.

Now there was just the whir of the fans and pumps for liquid cooled processors that were always working, even when idle on our projects, so every nanosecond of their adding machine power could be used somewhere, by somebody, for something; when they were not adding things up for me. A world in the ether of the “intervent” needed more power all the time, just like we all have learned to need. More, more, more. Ideally more of what we were about to tell you from this arena of desires. My clients were telling you what you want and not what their competitors were telling you that you wanted. What you wanted was immaterial. You probably don’t know anyway.

This suite also had the memories of the time Fang Fang was an apprentice here after I got her a job tossing this crap around rather than the crap she tossed around for the Labrador Retrieval Waste and Recycle.

It was an interesting, busy, and all around entertaining time for all. Clients loved the Fangster. After she worked with us for a while I really had to wonder what she was doing as a garbage gal, or shall we say waste removal specialist. Naw, the Chinese didn’t go in for that politically correct nanny state bullshit we were regurgitating at the end of the last and the beginning of the new century. We were back to smoking, swearing, and being much more honest with each other. The ancient culture of China with it’s traditional roles actually helped all of us to stop sweating the small stuff. Of course even the enlightened can’t escape a primates natural distrust of the other. It is wired into our DNA. Only the millennium of stacked ideas and civilized cooperation, layer upon layer of “you shoulds and should nots” through the ages masked it now. First to protect ourselves from the other, then to sell the other what we were selling, made it worth our while to get along with each other and thrive as a species.

Fang Fang thrived in the post hell holes of shilling for international concerns like it was a long lost vocation. After all multi national corporations were people too. But the first time Cyrus Plush moon walked into the room and perched in his usual place next to the mirror that changed. Fang Fang could smell money and immediately she began combining the efficiency of her role in the post suite with the oriental feminine charm no Xirong can ever completely ignore. The Wu’ster utilized skills from previous employment and stuck out her can. Cyrus nearly fell from his perch when his beak hawked out her form and for the first time completely ignored his own reflection. Well, for a moment or two.

I don’t even remember what project we were working on. They all blend into one another. Some sort of useless product that in essence made the buyer feel better than the monkey next door till the monkey down the street bought the newer better more expensive model. But as usual the message we were delivering had to be delivered in the most hypnotic, convoluted, and cleverly obfuscated package meant to worm it’s way into the psyche of even the most thick skulled consumer. No need to discriminate if the viewer could ever afford the doodad, we were motivating them to be productive enough to at least keep the landed gentry in the style to which they felt themselves entitled, never mind if the poor bastard chasing our floozied up carrot ever reached the promised reward. As long as they believed they had a chance we could soak up their hard earned shekels like a Sham Wow. Well on the day Cyrus and Fang Fang met I remember wondering which one of these two was the floozied up carrot on a stick  and which was the donkey in hot pursuit.

On that day in the suite we finished up the project quickly with Cyrus’s object of distraction keeping his bird brain occupied elsewhere. Now what shinny object can I use to distract him with today while we deal with “The Night of the Walking Drunks” campaign.

Just then Bannister burst in to the suite with the obligatory two questions.

“Are we done yet?” and “Whats for lunch?”

Let the games begin.






Wednesday, December 19, 2012

Life at the Sentient Bean / Braking Ugly

Braking Ugly

Now knowing what was facing me I began to absent mindedly wiggle my teeth. They had all seemed to be  loosening up these days. I know I should be tracking down a dentist. But since the insurance companies have lost their strangle hold, all dentists and doctors now had to operate in the market place. No longer having their prices propped up artificially by the insurance racket, finding good dental and medical service was a real bidding war. There were a few years between the demise of insurance swindlers where the resources were pooled by the citizens of the U.S. which meant shareholders and CEO’s no longer got the excessive skim they once enjoyed. But when the Chinese took over they had no sense of humor about past digressions and enjoyed shoving our free market hyperbole quite literally down out throats. You now really got what you paid for. No ticky no washy as the darling Fang Fang Wu would say.

It was then that Mediatrix turned around as if remembering just where he had seen me. Last time I rode with Mediatrix I had him take Cyrus and me out to the airport. That was when Mediatrix had recognized Cyrus from his pictures. Cyrus Plush made his initial money by selling bottled water in Mediatrix’s country after their entire water table was ruined by fracking for natural gas. To make matters worse Cyrus’s company bottled the water just far enough away where the health effects on the population were minimized, but close enough where the shipping costs were not prohibitive to making a tidy profit.  Mediatrix’s countrymen paid the freight with the double whammy of washing down the genetically grown schmeat with flammable bottled water. The results weren’t pretty. As he turned his full grey eyes on me which blended perfectly with his grey pallor and hair it had the overall effect of a twilight shadow. He said,“So what sort of defective product are you and your associates foisting on consumers today?”

“No no no, ya got it all wrong sport” I exclaimed, “We're just helping a befuddled multitude believe they need these products so as to keep everyone gainfully employed. I get people to buy what my clients sell so’s they can afford to hire your services. We're all in to this together pal.”

“Right,” was all Mediatrix said as he turned to look back at the road. I know the collision avoidance system usually kept two items from occupying the same space, but I am old fashioned and feel better when the driver is looking at the road ahead so I was relieved doubly by his renewed attention to navigation.

Well we were pulling up on my destination and this building had a huge plaza all around it. Good way to avoid drive by bombing, but Mediatrix was always one for delivering the optimum of 21st century fashionable customer service so he drove across the huge plaza at an excessive rate of speed usually screeching to a halt millimeters in front of the hatches to the building. Hatches worked better to deter the compression from explosions. But today he missed so I was delivered directly into the lobby of my building.

As Mediatrix was nabbed by security I wandered to the lifts and went to work. I’ll catch him with the fare next time. It was time to run the footage through the concept corrector.

Saturday, August 18, 2012

Life at the Sentient Bean / Mediatrix


Mediatrix



My favorite quality Mediatrx had was the fact that no matter how many times I rode with him, he always acted like it was our first time meeting. I was never sure if it was an act, or if it was from his early childhood diet of schmeat. Yep, the old beaker bacon. That was back when we first started growing our animal products, and we had to try them on someone. His country drew the short straw of that global lottery. It was a great idea. Eating flesh that had never, sweated, shat, or peed seemed like a good idea at the time. But when the side effects became apparent the Archetypes had to administer a forgetfulness pharmaceutical to spare the survivors the recollections of the disaster. Good things we cleared that up before that little snafu got to much publicity. So with the blessings of the Marquis De Bob, it was swept under the public rug, which was only shaken occasionally by a few of the politically embarrassed crackpots and conspiracy theorists which were quickly discredited by the ever present media. The poison will never out if if we refuse to know about it.

Even so Mediatrix was always plugged in and as a victim of exploitive experimentation he knew better than to believe most of the fear driving drivel. HIs cab was a rolling hot spot. Sure the world was covered by the ubiquitous G-10 network, but with the ludicrous encryption and sub networks Mediatrix’s cab was plugged into places even the Chinese couldn’t track you on the infernal net. So I used the time to check e-mail for any heads up that Bannister might have about the coming assignment. The world of commerce never slept. Only I did. When I wasn’t awake that is. But being awake was never the easy row to hoe. There was peace from time to time mostly when I pushed myself away from the treadmill and stopped thinking of more and bigger things to take care of the things I thought I had. That was no longer for me.

   But eating was always a pressing problem and since most these days did their tricks for food having long given up the illusion of carrot and stick. No longer were we fooled by the promise of a fine retirement funded from the life time of labor, The reality that those assets were quickly drained away by the privatize entitlement scams that sank in even to your the densest of the masses. We are all dumb money now.

   The e-mail came from Bannister and the news was not good. Cyrus Plush was coming to the session. Although I knew that turn of events would pad the hours considerably for my billing, it would be painful spending that much time in the room with Cyrus perched like a Budgie behind me fretting and a pacing only to stop occasionally to admire himself in the mirror and perhaps ordering in for more cuttlebones to sharpen his beak on. So will my next hours be.

But I do not enjoy it as much as I once had.

Sunday, April 1, 2012

Life at the Sentient Bean / Police


Police

  I entered the sadly paint encrusted door at the Sentient Bean which gave up the throwback tinkle of a bell. I was determined to choke down my first cup of joe for the day. The Beard served it up adding the usual dose of existential insolence I had grown to expect from Jeemarie Bingalangbang. But as one of his hero’s would so clearly respond, “Such things cannot be sufficiently despised,” so I tossed him the spondulix, grunted, snatched the brew, and retreated to my favorite hovel of the premises. I think back in the fifties the Sentient Bean had been one of those Armenian restaurants. Booths built into the wall with an onion dome frame and a decidedly casbah motif of lattice work in extended base relief. You never knew what was on this side of the wall but fortunately on the other side of the lattice.I know I did not want to know.

  Outside an undercover police car went squealing down the street. I have to wonder why after the name calling of the nineteen sixties they would design and operate their siren in such a way as to sound like the squealing of a pig as they race down the street. I guess even the authorities have a sense of humor. Like the words they left out on the side of their marked car doors that say “To Serve and Protect”. The missing words are To Serve those that have And Protect them from those that haven’t. As I saw  them skitter down the street I was relieved that they didnt squeal to a stop in front of this establishment. I was much to distracted to spend an hour obfuscating with them down at the station while I waited for my mouthpiece to make an appearance.

It may seem like idle paranoia, but since the naught twelve election of the wrong rominee we were quickly sold the full loss of all but the most obvious civil liberties. Even those only went to the highest bidder. But that is freedoms under the bridge now, Still you had to be aware that you could end up being detained indefinitely if you posed even an imaginary risk to the wrong connected corporation

The Bean had the usual crowd resplendent with the the glowering beard behind the counter. Jeemarie was of the long time disenfranchised, but he had held on the the viable, albeit anemic cash flow of The Sentient Bean. Like it’s name it was aware of it self without having a clue why. But it had become a comfortable habit for years and I liked it.

I settled down to the problem of the moment that was all consuming my caffeine charged monkey brain.

  “Where are you Fang Fang Wu?”